What started as a few teenage girls on Pinterest layering bows, lace, and pink blush turned into a global marketing campaign for brands like Marc Jacobs and Sandy Liang. The girls "did" the content—tutorials, hauls, outfit diaries—and the brands bought ads against it.
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They are telling the stories that mainstream media is too scared to tell. They are holding brands accountable. They are building the infrastructure of the next internet. What started as a few teenage girls on