Long-form content has also seen a "six-fold" increase in diversity. Platforms like are investing heavily in Indian originals.
Gritty dramas and "updated" storylines that reflect real-life Indian societal issues are trending more than traditional soap operas. 3. Music Videos and Independent Artists indian sixy video upd
With the rollout of , the speed at which we consume "updated" videos will only increase. We can expect more immersive experiences, such as Augmented Reality (AR) filters in videos and interactive storytelling where the viewer chooses the ending. Long-form content has also seen a "six-fold" increase