Itms-services Action Download-manifest Amp-url Https -
Create an HTML file ( install.html ):
For modern internal distribution, consider a Mobile Device Management (MDM) solution (e.g., Jamf, Kandji, SimpleMDM) that can push apps silently. However, for quick, low-friction installs from a webpage or email, the itms-services method remains a valid tool in 2025. Part 9: Complete Working Example Step 1: Upload MyApp.ipa and manifest.plist to https://files.yourcompany.com/ios/ Itms-services Action Download-manifest Amp-url Https
<!DOCTYPE html> <html> <head><title>Install Company App</title></head> <body> <h1>Internal Distribution</h1> <p> <a href="itms-services://?action=download-manifest&url=https://files.yourcompany.com/ios/manifest.plist"> Click here to install the app </a> </p> <p>If the link doesn't work, copy this URL into Safari:</p> <code>itms-services://?action=download-manifest&url=https://files.yourcompany.com/ios/manifest.plist</code> </body> </html> Ensure your web server serves manifest.plist with HTTPS and correct MIME type. Create an HTML file ( install
The "Install" system dialog appears. Conclusion The keyword itms-services action download-manifest amp-url https is a historical, slightly mutated representation of one of iOS’s most useful enterprise distribution mechanisms. Properly understood as itms-services://?action=download-manifest&url=https://... , it provides a direct, unmediated way to install iOS apps from any web server. The "Install" system dialog appears
<a href="itms-services://?action=download-manifest&url=https://example.com/manifest.plist">Install</a> Note: If you are placing this inside an XML feed or using JavaScript, you might need to escape the ampersand as & for the document to be valid XML, but the final href value should resolve to the raw ampersand. The https part of your keyword imposes strict server requirements:
| Method | Pros | Cons | |--------|------|------| | (Public) | Free, supports up to 10k testers, crash reports | Requires Apple ID, apps must be reviewed (for beta) | | App Store | Mass distribution, automatic updates | Review delays, revenue share | | Apple Business Manager + MDM | Silent app assignment, volume purchasing | Requires MDM server, more complex setup | | Legacy OTA ( itms-services ) | Simple, direct control, no user Apple ID needed | No analytics, painful updates, easy to break |