It’s a clunky, grammatical hiccup of a phrase, but it speaks volumes. It refers to that moment when you scroll past a Netflix original, a YouTube documentary, a Spotify podcast, or a TikTok saga and think: “That title? You could’ve just called it something else. You could’ve just made it shorter. You could’ve just left it in the drafts.”
If the answer is yes, close the app. Go outside. Talk to a human. Read a physical book with a single, deliberate title that someone bled over.
But today, "just entertainment" feels like an accusation. Because media content is no longer just about entertainment; it is about . Every streaming service, every social platform, every newsletter is fighting for one thing: your time.
Enjoyed this article? You could have just scrolled past. But you didn’t. Thanks for that.
Why do we click on the video titled “I reorganised my spice rack (emotional)” ? Why do we watch the fourth season of a show that jumped the shark two seasons ago?
Next time you open an app and see a thumbnail that promises "You won't believe what happens next," pause. Read the title. Ask yourself the question.
It’s a clunky, grammatical hiccup of a phrase, but it speaks volumes. It refers to that moment when you scroll past a Netflix original, a YouTube documentary, a Spotify podcast, or a TikTok saga and think: “That title? You could’ve just called it something else. You could’ve just made it shorter. You could’ve just left it in the drafts.”
If the answer is yes, close the app. Go outside. Talk to a human. Read a physical book with a single, deliberate title that someone bled over.
But today, "just entertainment" feels like an accusation. Because media content is no longer just about entertainment; it is about . Every streaming service, every social platform, every newsletter is fighting for one thing: your time.
Enjoyed this article? You could have just scrolled past. But you didn’t. Thanks for that.
Why do we click on the video titled “I reorganised my spice rack (emotional)” ? Why do we watch the fourth season of a show that jumped the shark two seasons ago?
Next time you open an app and see a thumbnail that promises "You won't believe what happens next," pause. Read the title. Ask yourself the question.