Critics argue that the pursuit of viral is diluting the revolutionary spirit of UP. There is a growing sentiment of "Flex Culture"—where students are more concerned with vlogging their "productive study sessions" for aesthetics rather than actually engaging with the text.
Consider the writing rooms of the highest-grossing Filipino films of the last decade; a vast majority are products of UPD's creative writing and film programs. Furthermore, the "Podcast Network" of the Philippines is largely run by UPD alumni who cut their teeth recording in Mass Comm studios. xxxbptv video upd
represent a unique intersection where the young, the restless, and the brilliant use cameras and microphones to process their reality. It is chaotic, sometimes cringey, often profound, and always trending. Critics argue that the pursuit of viral is